Suppliers Collaboration kit
Together we will lift your product marketing up to a higher level.
The Henry Schein Marketing Team, more than ever THE preferred partner in selling your products
Partnering with our team means:
- Having a marketing professional at your disposal that manages your product portfolio from A – Z
- Having a project lead that builds, together with our product management, a consistent marketing plan to give your products & solutions the attention they deserve
- Having access to the most top-notch digital marketing (reporting) tools, and more important, to a centralized digital EMEA team that is the best in class in the dental industry
And even more!
We step away from offering a menu with marketing activities. Investing in a joint marketing collaboration means investing in a tailormade & consistent marketing plan:
- With a quarterly follow-up meeting to discuss accomplishments & targets
- With day to day follow-up of campaign results & finetuning/changing plans where needed
- With access to training our regional sales representatives, and co-travelling when desired
37%
37% above average brand awareness and consideration (supplier A)
42%
42% increase of the YoY revenue (supplier B)
2.100.000
Ads are shown 2,1 mio times and reached 16k unique users (average supplier campaigns 2022)
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package 1
PRODUCT
LAUNCH
You know everything about your product, we would love to do so too!!!
In order to get good insights in how to go to market, we schedule a meeting to discuss how to give your product or solution the best chances in sales.
An event, a ppc campaign or marketing automation: we offer the complete package, including sales experience on the road!
package 2
PRODUCT MAINTENANCE
How to keep your product top of mind with (potential) customers?
We include your established values in a selection of marketing activities, to make sure they keep getting attention & sales keeps going.
package 3
PRODUCT
(RE)BOOST
Getting back on track ..
Together we can plan some single activities to bring attention back or include those known products in the launch plan of the newcomers.
Creativity is key, together we are better!
package 4
PRODUCT
FADE-OUT
You decide to stop the production of a specific product?
Your product will be replaced by another one?
We make sure the attention of the customer stays with your brand.
With targeted marketing activities we ensure an effortless transition between product A & B.
What's new?
We evaluate our offering on a yearly base, delete what did not work & add new activities & tools on the go. You can find the extended list of publications & marketing activities in the well-known calculator. The pricing is a base to start from when we collaborate on your marketing plan(s).
*Please note that for a small selection of activities we will invoice on top of the regular marketing contribution, as those might involve 3rd parties.
3 practical guides,
6 Eurodeals (+) editions!!
As our practical guide is a huge success, we selected again 3 hot topics to elaborate on:
- Aesthetic dentistry
- Endodontics
- Surgery
We will double the Eurodeals (+) flyers from 3 to 6 editions, so we are able to adapt/replace promotions & product highlights after reporting & evaluation.
Marketing automation
Our well-known dedicated e-mailblast is a proven success. With an OR & CTR above average it promises great results, as well in awareness as sales results.
As from 2023, we will go the extra mile for you & your product(s). We set-up automated flows in Hubspot, guiding the (potential) customer through all phases of the funnel, making him/her buying in the end.
PPC campaigns
In 2022 we did a soft launch of PPC (Pay Per Click) campaigns. We had some great results in creating awareness & sales for a couple of suppliers, and will build further on this experience.
Dentallday
(HS Netherlands)
Everybody keeps talking about it: the Openhouse Days at our Benelux head offices in Almere. As the world changed through covid & keeps changing after covid, we re-invented the event that is still top of mind within the world of dental.
What to expect?
+ More sales!
Our promotions deliver up to 25% more sales compared to sales of the same product range in the same period previous year!
Activities wrap-up
- Publications
-
Practical guide
Eurodeals (+)
Equipment focus
CADCAM special - Digital marketing & e-commerce
-
PPC
Marketing automation
Website - Education & events
-
Lunch & learns
Food for thought
Dentallday (NL)
Mediakit Calculator
Please note that for a small selection of activities we will invoice on top of the regular marketing contribution, as those might involve 3rd parties.